![]() Facilitators of CVB use were existing household preferences for fruits and vegetables and the variety of products that can be purchased with CVB relative to other components of the WIC food package. Barriers were more pronounced in rural groups. Barriers to using the increased CVB were identifying WIC-approved fruits and vegetables in stores and insufficient supply of fruits and vegetables. Participants expressed favorable perceptions of the CVB increase and stated the pre-pandemic CVB amount was insufficient. We open-coded the content and used thematic analysis to uncover consistencies within and between sampled groups. Focus groups were recorded and transcribed. We conducted 10 virtual focus groups (5 rural, 5 urban/suburban) with WIC participants ( n = 55) in North Carolina in March 2022. We sought to understand WIC participant perceptions of this change and barriers and facilitators to using the CVB. During the COVID-19 pandemic, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) Cash Value Benefit (CVB) for fruits and vegetables increased by roughly USD 25/month/person.
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